Some folks wear a brand. Texans earn one.

The Brand takes the Effin’ Texan attitude and puts it front and center. Built on the YP Retro Trucker, this Navy and White Mesh cap has that old-school ranch and feed-store look that never goes out of style.

The navy front is finished with our rugged EFN TXN barbed-wire design in red, black, and weathered silver—a mark made for people who don’t need anybody explaining what being Texan means.

With its structured profile, curved bill, breathable white mesh back, and classic rope detail, The Brand looks just as right at the ranch as it does at a concert, barbecue joint, or your favorite Texas watering hole.

Navy front • White mesh back • Retro trucker fit • Rope detail • EFN TXN barbed-wire design

The Brand. Wear it like you earned it.

Designed in Texas by Texans.